Ross Popoff-Walker

Product Design Director

I help ambitious teams build momentum by designing clarity, not just screens.

Ross Popoff-Walker, Product Design Director

I approach design as a strategic multiplier: aligning stakeholders, untangling complexity, and shipping solutions that actually work.

01

First-principles Clarity

I ask the hard questions early and make the invisible visible. Strategy before pixels.

02

Design as Infrastructure

Patterns and systems that scale beyond any single product or designer.

03

Upstream Partnership

I shape what gets built, not just how it looks. Strategy and execution, together.

Where I've Worked

Waabi

First Design Hire

Waabi · 2024 — Present

Netflix

Design Systems & Data Viz

Netflix · 2021 — 2024

Waymo

Design Lead, Tools

Waymo · 2020 — 2021

Google Maps

Design Lead, Consumer Products

Google Maps · 2019 — 2021

Google Cloud

Design Pod Lead, Data Analytics

Google Cloud · 2017 — 2019

Google Material

Lead & Co-Author

Google Material · 2017 — 2018

Google Search

Mobile Product Design

Google Search · 2015 — 2017

Key Projects

  1. 2024 to now

    Waabi
    First Product Designer

    Establishing the Product Design Role, Waabi project screenshot

    Establishing the Product Design Role

    Startup, Leadership, Tools

    First product design hire at an autonomous trucking startup. Established design as a force multiplier across product, autonomy, and infrastructure teams. Designed internal tools for simulation, evaluation, and test operations. Emphasis on clarity, trust, and speed in safety-critical workflows.

  2. 2021 to 2024

    Netflix
    Design Systems & Internal Apps

    Unifying Data for Decision-Makers & Netflix, Netflix project screenshot

    Unifying Data for Decision-Makers & Netflix

    Design System, Data Viz, Enterprise

    Led design systems and product design for Netflix's internal data ecosystem. Built a scalable data visualization system adopted by a 500+ person Data & Insights org. Standardized patterns across 400+ enterprise tools. Improved findability, consistency, and time-to-insight for executives.

  3. 2019 to 2021

    Google Maps
    Core Platform Designer

    Google Maps: Expanding the Platform with Data Layers, Google Maps project screenshot

    Google Maps: Expanding the Platform with Data Layers

    Maps, Systems, Motion

    Core designer on the Maps platform and cartographic system. Simplified basemap color complexity and improved accessibility across light and dark modes. Defined motion tied to user intent. Launched large-scale data layers including COVID, Weather, and Air Quality. Helped frame Maps as a platform for contextual data.

  4. 2017 to 2019

    Google Cloud
    UX Leadership

    BigQuery UX Leadership, Google Cloud project screenshot

    BigQuery UX Leadership

    Enterprise, Data Tools, Leadership

    UX lead for BigQuery, Google Cloud's flagship analytics platform. Grew UX from one to eight across design, research, and prototyping. Led a full UI modernization for data analysts. Research and vision work unlocked new revenue features and informed the $2.6B Looker acquisition.

  5. 2017

    Google Material Design
    Creator and Co-Author

    Data Visualization Spec, Google Material Design project screenshot

    Data Visualization Spec

    Design System, Standards, Cross-Org

    Creator and co-author of Google's Data Visualization spec. Initiated a cross-company effort spanning 12 product orgs. Authored internal and public guidance published on Material.io. Seeded a dedicated data visualization discipline inside Google.

Let's work together

Available for part-time consulting.

Interested in iterative work with small teams.

Connect on LinkedIn